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In this digital age, it is becoming increasingly important to communicate with our customers electronically.  But trying to nurture interested prospects, whilst also keeping up engagement with existing clients is time consuming.  Sending regular marketing campaigns can help and is a great way to keep your customers up to date with your news and offers.

Here at TWVA we are big fans of Mailchimp.  It’s such a versatile platform with a wide range of features, and best of all – it’s FREE up to 2,000 subscribers!  Want to know how to get the most out of using Mailchimp?  Here are our top features and uses to get the most out of Mailchimp for your digital marketing.

Landing Pages

Okay, let’s start at the beginning of your customer journey.  You need something to attract and interest potential leads that allow you to collect their details.  And what better way than a landing page.  Mailchimp’s landing pages are completely free and you can create as many as you like!  They are customisable and can include as little or as much detail as you like.  It’s the perfect way to collect details of potential customers and they have specific tools to ensure GDPR compliance.

Email Automation

Once you’ve started building your list, you want to keep your potential leads interested and engaged thus staying at the front of their minds.  After collecting their details via your landing page, Mailchimp allows you to set up a series of automatic follow up emails.  It’s again completely customisable in how many emails you have in a sequence, the timeframe between each one, or even how many sequences you create.

Newsletters

After your introductory automatic email series, is imperative that you keep up that engagement throughout their customer journey.  Sending regular newsletters is a good opportunity to keep up the communication, to build their trust in you and to give you an additional opportunity to shout about what you have to offer.  The frequency depends on your audience but it’s important to be regular and consistent.

Blogs

If you are blogging regularly – well done!  It’s a great way to interact with your audience, as well as boosting your brand and SEO.  Mailchimp has another amazing feature to get your blog in front of your audience by way of RSS feed.  Once activated, whenever you create a new blog post and publish onto your website, Mailchimp will automatically pick it up and send it out to your mailing list, on a day and time of your choosing.

E-commerce Features

If you are using an online store, Mailchimp has additional features to help boost your sales.  Connecting Mailchimp with your site allows you to automatically send things like order confirmations, abandoned cart follow ups, product recommendations and retargeting to attract those who didn’t purchase.

Facebook and Instagram Ads

Once connected with your profiles, you can very quickly and easily create and schedule amazing Facebook or Instagram Ads through Mailchimp.

Tracking and Analytics

Like to know your numbers?  Mailchimp has their own analytics but can also be connected with Facebook Pixel and Google Analytics.

Integrations

Not only does Mailchimp connect with a number of e-commerce sites, WordPress, Squarespace and the main social media platforms, it can be connected to CRM systems such as Insightly, Salesforce, Pipedrive, Sugar CRM and OnePage, automatically updating new and existing leads details.  It also integrates with Zapier.  If you haven’t come across Zapier, it is a fantastic web-based service that allows you to integrate apps you use every day to automate your work and increase your productivity.

If this all sounds amazing, but you don’t have a clue where to begin or what would work well for your own business (don’t worry, you won’t be alone!) why not schedule a FREE 30 minute consultation call with Tiffany today.  We have a Mailchimp specialist who can quickly get you up and running with automating your business.  Call now on 07760 222906 or email tiffany@twva.co.uk.

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